Copywriting Portfolio
Copywriting Portfolio
What is the Difference Between First- and Zero-Party Data?
Blog, SheerID
Knowledge is power, but with power comes responsibility.
For marketers, power means data—a critical ingredient to creating the kind of personalized marketing consumers want. And with mounting data privacy concerns, responsibility means being accountable and transparent with how you collect that data.
VIVAIA Puts Customers First While Boosting Revenue 9x
Customer Success Story, SheerID
VIVAIA sells comfortable, sustainable, and stylish shoes, and it’s passionate about supporting its customers. To show its appreciation, the brand wanted to reward valuable consumer communities with gated offers that require verification to ensure exclusivity.
The Ideal Crypto Portfolio Allocation Strategy
Blog, Long Angle
Cryptocurrency took the world by storm in 2009 and since then has captured the attention of investors around the world. These digital assets offer the potential for significant returns and, with it, heightened risk. For high-net-worth individuals, determining crypto portfolio allocation can be a complex issue.
How to Create a Content Marketing Calendar
Blog, Gravitate
SERPS. Special projects. Keyword research. Technical SEO. Every content marketer knows that there are countless things to keep track of in your daily work. So, it’s not surprising that tasks sometimes have a tendency of slipping through your fingers…and out of the pipeline.
How to Create a Content Marketing Calendar
Blog, Gravitate
SERPS. Special projects. Keyword research. Technical SEO. Every content marketer knows that there are countless things to keep track of in your daily work. So, it’s not surprising that tasks sometimes have a tendency of slipping through your fingers…and out of the pipeline.
Diversity in Digital Marketing: Why Inclusive Practices Matter
Blog, Gravitate
Fashion companies that don’t offer plus-size options. Makeup companies with foundation shades that stop at “beige.” Company websites filled with stock imagery reflecting a stale, homogeneous portrayal of the American population. All of these choices, while seemingly innocent from the inside, send a clear message: our brand does not value diversity.
2024 High-Net-Worth Income and Spending Report
Report, Long Angle
Long Angle is a community of younger high-net-worth individuals, primarily 30-49-year-olds who have built portfolios worth $5 to $100 million. Gathering accurate quantitative data on spending and saving in this demographic is challenging. The intent of this study is to provide an objective, unbiased, and statistically-significant data set on very high-net-worth spending and saving patterns.
Marketing to College Students Decoded
Blog, SheerID
College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.
Early Retirement Tips for High-Net-Worth Individuals
Blog, Long Angle
High-net-worth individuals work hard to maximize their income and net worth, and for some, this makes early retirement a realistic option. While some HNWI want to work until a more standard retirement age for the social and intellectual benefits of employment, others look forward to retiring as soon as possible.
What are Long-Tail Keywords and How Can You Leverage Them?
Blog, Gravitate
Imagine you want to grab a bite at a restaurant. But the rumblings in your stomach aren’t giving you information any more specific than “need food.” So, you just type “restaurants near me” into Google or take a stroll down the street to see what speaks to you.
Gainful Boosts Retention Up to 25% for Military and Student Communities
Customer Success Story, SheerID
Gainful offers performance nutrition that is personalized to meet the specific goals of customers. The brand wanted to increase retention while making its products more accessible to consumer communities that align with its mission, and to do so, they needed personalized offers backed by fast verification.
Princess Cruises Drives 30x Conversions with Instant Offer Verification
Customer Success Story, SheerID
Princess Cruises takes pride in offering guests enjoyable vacations and exceptional service. The brand offered a military discount and manually verified eligibility for it, but the process was cumbersome and time-consuming. Princess wanted to streamline the experience, and SheerID’s instant verification was the perfect solution.
Best Mint Alternatives for High-Net-Worth Individuals
Blog, Long Angle
When Intuit announced the discontinuation of the Mint budgeting app in early 2024, many users were left wondering what budgeting platform to turn to. Mint was cited as one of the best budgeting apps and expense-tracking tools for high-net-worth individuals, according to Long Angle’s 2024 High-Net-Worth Spending report.